Brand & Design Hub

Purpose Statement:

The Vega Brand and Design Research Hub encourages enduring collaborative research between academics and industry with a strong focus on the development of creative solution seekers (aka students) suitably and adequately prepared to enter the real world.

Central to the activities of the hub lies research in teaching and learning in respect of creative strategic thinking and the development of strategic creative work. In the wider expanse we investigate challenges and opportunities in brand strategy, management, communication, leadership and design. We are proudly grounded in the African continent and are particularly mindful of constantly seeking to add value, both for academia and industry.