Amalia van Schalkwyk
E-Mail
Head of Brand & Communication
Research Interests
- Brand Hate
- Anti-consumption
- Image incongruence
- Ideological incompatibility
- Functional incongruence
- Brand avoidance
- Negative word of mouth
- Negative e-word of mouth
- Brand retaliation
- Non-repurchase intention
- Switching
- Customer involvement
Brief Bio
Senior Academic Navigator and Researcher with a passion for Branding and Marketing. Areas of expertise: Consumer-Brand Relationships and Consumer Behaviour; with a specific interest in the antecedents and outcomes of brand hate, and customer involvement.
