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Michelle Wolfswinkel
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IC - Lecturer
Research Interests
- Brand management
- Employer brand
- Talent attraction and retention
- Brand positioning
- Employer brand positioning, brand purpose
Brief Bio
Michelle Wolfswinkel is a PhD candidate with Stellenbosch Business School and a Stellenbosch University merit scholarship recipient. She holds an MA in Brand Leadership (cum laude) from the IIE Vega School, where she is a research associate and postgraduate research supervisor.
Her lecturing and learning design portfolio spans business management domains across several tertiary institutions.