Marilee Swart

Research Interests

• Marketing
• Social Media Marketing
• Consumer Behaviour
• Digital Marketing

Brief Bio

Head of Management Studies for IIEs Varsity College Pretoria Campus. I have a passion for Marketing Management, which I dedicated myself towards to obtain my MCom in Marketing Management at the University of Pretoria. I focused my Masters research on Social Media Marketing with constructs including Brand Love, Brand Loyalty and eWOM.

I am submitting to Journals in the field of Marketing. Article writing for Journals are my main focus. I love collaborating on articles and eager to learn from other disciplines and see how Marketing always find a way to fit into them.