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Marlene Bogaards
Deputy Director - Post Graduate & Reseach Centre
Research Interests
- Marketing and Sales
- Consumer Insights
- Digital media
- Cross-cultural communication
Brief Bio
Marlene Bogaards is the Head of School: Research and Postgraduate Studies Unit at the IIE Varsity College National Office. Her academic career spans over 13 years with specific focus on lecturing in the fields of Marketing Management, Business Management, Entrepreneurship, Retail Business Management, Innovative Selling and Cross-Cultural Management Communication at both undergraduate and postgraduate levels.
Marlene holds a Master’s degree in Marketing Management (cum Laude) with a focus on the networking practices of Gauteng Businesswomen. She has published in numerous national and international journals as well as presented at various national and international conferences within the discipline field of Marketing Management.